Context.
Les Chiens Productions is a Canadian-based creative studio specializing in music-driven audiovisual storytelling. Their brand identity required a system that could communicate playfulness, authenticity, and innovation while appealing to independent musicians and global collaborators. My role was to develop brand guidelines that captured their creative ethos and ensured consistency across digital and print applications.
Design Approach.
The visual identity was designed to balance sophistication with bold, nostalgic energy. A vintage-inspired dog logo paired with a clean serif wordmark provides clarity and recognition, while a palette of charcoal and purple evokes both timelessness and digital vibrancy. Together, these elements form a flexible yet distinctive brand system that positions Les Chiens Productions as an approachable and innovative partner in audiovisual design.
