Brief.
Les Chiens Productions (meaning “the dogs” in French) is a Canadian-based creative studio specialising in music-driven audiovisual storytelling. The studio’s brand identity needed to communicate playfulness, authenticity, and innovation while appealing to independent musicians and global collaborators. The goal was to create a cohesive system that reflects their multidisciplinary work across design, film, and sound.
Design Approach.
I led the creative direction and project management of the rebrand, developing a visual identity that balances sophistication with bold, nostalgic energy. A vintage-inspired dog emblem paired with a clean serif wordmark anchors the system, supported by a charcoal and purple palette to evoke both warmth and digital vibrancy. The brand extends across website design, social media, and promotional materials, creating a unified and approachable presence.
