Client Profile
WIFT-AT (Women in Film and Television Atlantic Canada) is a nonprofit that supports women and gender-diverse professionals in the screen industry. Their flagship event, the Making Waves Conference, marked its 15th anniversary with a need for a refreshed identity that could feel both timeless and adaptable to future themes.
Design Approach
We began with a strategy session with WIFT-AT’s board and communications team, using keywords, images, and tones to define the direction. From this process, three logo concepts were developed. The chosen system, Rising Currents, symbolises unity and momentum, supported by a gradient wave theme that evolves each year while maintaining cohesion.
